#IMOMSOHARD began as a popular web-series by real-life best friends, comedians, and moms Kristin and Jen. One night, over a glass of wine and many tears of frustration, these two friends decided to tell different kind of story.
With a camera, two husbands, a babysitter, and bottomless mimosas, Kristin and Jen decided to speak openly about their fears and failures and prove that the only way to survive motherhood is through laughter and friendship. Good thing because, while shooting the first video for the series, Jen forgot her newborn daughter’s name. The video was a smash hit, sparking an online community of 2 million of the most engaged followers that social media has ever seen, confirmation that moms and women everywhere needed to laugh and to be heard.